About Us

Neon Bureau want to tell your story more vividly.

Our mission:

  • Let your message shine.  

  • Resonate with your audience.

  • Be the enemy of dull.

We bring bright and compelling brand and narrative building, strategic communication and engagement planning and advice to you, with the aim of making meaningful impact on your stakeholder relationships.

We’re who you work with to avoid the dangers of your important or difficult message getting caught up in complexity and becoming dull or bureaucratic.

Our approach:  We learn what you need to solve your problem or seize your opportunity, by being a trusted collaborator with your team, not just an external consultant.

We’re who you work with when you need an experienced and trusted strategic communications freelancer that feels like an extension of your own organisation, backed by the capabilities of a much bigger network of brand designers and digital storytellers, writers, researchers, data insights and facilitators.

Our clients: We work closely with departments, statutory agencies, emergency services, universities and professional associations to help them design effective strategy on difficult issues or find new ways to help teams deliver more impactful communication.

“bright compelling communications Thinking with a problem solving mindset”

About Shannon Bakker

Founder & Chief Communication Strategist

A positive force for change in the government communications and engagement space for over 15 years, Shannon is well known for bringing her inquiring mind and her safe pair of hands to solve her clients’ reputation, communication and narrative challenges. 

She couples a Business and Communications degree with graduate qualifications in Strategic and Government Engagement, along with a decade of tough, issues-rich experience managing communications for environment and fire and emergency in the Victorian Government.

Now, as the founder of Neon Bureau, she brings her inside knowledge of the public sector to clients seeking trusted advisory and impactful communications support to capture the hearts and minds of their audience.

Rethinking strategy for difficult problems and making the complex simple are Shannon’s specialty and her passion.