Brand & Narrative development

What do you want to say to your audience? 

How can you ensure that what is said, is what is experienced and felt by your audience?

Help your organisation tell a consistent story internally and externally, rooted in authenticity, that shines through each customer and stakeholder interaction - from media and digital stories through to the words of  ‘on the ground’ staff. A brand narrative is more than a logo or tagline. It becomes a consistent reflection of your reputation and what people expect of and understand about you.

Neon Bureau develops engaging brand narrative strategy that shows who you are, what you do and how you do it, and most importantly, why that matters. Narratives tell the story of organisations in a way that people connect to. Narratives can also work to tell a simple and relatable story about new ideas or changes.

We work to understand the business, and determine its brand ‘personality’ – the values that we want people to consistently feel about us.  From there, we develop the narrative story, key messages and proof points that demonstrate the brand in action.  The brand story is your playbook to further develop content across communications methods and tools, such as website, media and social media, and your annual report.

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