Optometry Victoria

The successful future of both Victoria’s and South Australia’s Optometry members association came down to a vote.  We helped create a strategy and messaging that would help ‘See more for Victorian and South Australian members’ by convincing them of the benefits to voting ‘yes’ to amalgamation.

To ensure that Optometrists in Victoria and South Australia could have effective and sustainable member organisations into the future, the Boards of both state organisations proposed joining forces as a new, combined single entity.

We delivered a practical and effective communications approach to engaging with members and stakeholders that helped pave the way for a successful ‘yes’ vote to amalgamating the two organisations.

We developed a 3-stage approach to position, detail and debunk myths about the amalgamated organisation by focusing strongly on benefits and ensuring both CEOs appeared side by side on all issues.

The roll out plan, issues management plan and accompanying key messages and communications materials made the campaign easy for the small team to deliver effectively.  The result?  ‘Yes’ to a joined up Optometry Vic/SA.