monash university
Strategic Storytelling for the Monash Technology Precinct
What is a technology precinct? This is the story of an innovation hub that is more than just the University – it’s a breeding ground for commercial and research innovators to make ground-breaking research discoveries into reality - improving the lives of millions of people.
We brought a concept that had been complex to define into sharp focus with our narrative and storytelling strategy for the Monash Technology Precinct. We created the MTP’s unique identity by:
weaving together the story of who, what and why of the Precinct, and
using the incredible achievements of its players to show impact.
Not only a geographic place, and not only an innovation research centre, it is the convergence of network of globally connected change-makers, innovators and enterprise that makes MTP exist.
Our strategic framework for messages and content helps the team at Monash University continue their storytelling about the global impact in health, AI, advanced materials and sustainability coming out of the Precinct.